We simplify everyday gestures thanks to technology
We help businesses with innovative digital services
We digitize processes, together with our customers

The essence of Smart Touch can be summed up in these few words.

The origins

The idea was born in 2012 from a group of old friends, between a chat and a beer consumed in the usual pub. They realize what business processes could be simpler and more efficient if managed in a different way, thanks to the application of new, existing technologies.

The company

In a short time they define the sector and the process they want to start working on. The choice falls on order management in restaurants, bars and bathing establishments. A moment full of critical issues, long waits and lost orders. Who hasn’t waited too long before ordering? But there is a way to improve the moment of ordering.

The startup was founded in 2013.

Five partners and four collaborators with complementary skills and professional experience in different fields decide to form a flexible team, united by a passion for technological innovation and new challenges.

The beginnings

Starting from the concept of the Internet of things (in which the use of the internet is applied to the world of concrete objects and places), Smart Touch S.r.l. develops its first App, SmartTouch Menu® , to speed up ordering in the catering sector. From this moment the customer can order independently, using their smartphone , without unnecessary waiting or endless queues.

The first goals

SmartTouch Menu® immediately received positive feedback from the public and institutions. In 2015 he won the Barawards 2015 Innovation Award of the Year by Bargiornale.it and the following year the Special “Restauration” Award by Elior Group during Seeds & amp; Chips, the Summit international dedicated to food innovation, where food and technologies meet.
The same year he was also a finalist in the startup category at Hostelco Awards 2016 , the award of the homonymous fair for the Ho.re.ca sector in Barcelona.

New partners and new functions

The process of constant evolution does not stop. The company enters new agreements with national distributors, such as Vodafone , and with industry associations such as Fipe (Italian Federation of Public Exercises). It also develops new features and methods of use for SmartTouch Menu®, such as take away and delivery and, in 2019, adapts the App also for the needs of Sushi and All You Can Eat restaurants.

In the meantime, new ad hoc projects in the catering field are also being created, such as Apps customized to specific customer needs, to digitize procedures, making them more profitable.

We are in a constant evolution process that leads us to add more and more features related to payments, purchases and financial services, always staying true to our purpose to generate a positive impact on people’s lives.



The most important value. Before proposing new solutions, we talk directly with the restaurateurs and perfect them with their help, so that they are truly functional and customizable for the business.


We believe in a digitization of activities and catering. Always attentive to technological innovations and new needs.


We respond carefully to the fears of restaurant managers, because digital is a resource and we help them to exploit all its potential starting from digital menus and electronic orders.


We like to grow together with who choose us and make them feel that we are always by their side.

our story and awards


We are working and preparing very interesting news for the restaurateurs and beach resorts of the future!


SmartTouch Pay arrives, simple, fast, convenient payments. New Easy plan, free digital menu forever, self-ordering according to consumption.


Logo rebranding and coordinated image. The personalized Web App is born: information, digital functions and marketing tools in one place.


Updates and new functions for SmartTouch Menu®: web App mode (no need to download the App); electronic wallet (digital credit); piano light (free digital menu). Webinar cycle and agreement with Fipe to support digitization in the catering world.


Completely redesigned app, new features. Significant increase in users and customers. Support of Ho.Re.Ca. market in crisis due to the Covid-19 pandemic by making SmartTouch Menu® available free of charge for many months of 2020. Consolidation of the team and partnerships.
SmartTouch Sushi


Introduction of SmartTouch Sushi, advanced SmartTouch Menu features for Sushi and All You Can Eat restaurants. New integrations with cash register systems. New collaborations.
SmartTouch Menu take-away


Advanced self-ordering features were introducted in our SmartTouch Menu, such as take-away and Food Delivery. Development and marketing of new products such as SmartTouch WiFi (social WiFi) and SmartTouch BI (real-time statistics)


Interfaces with cash register systems were developed, selling of our products and services was open on national level, thanks to the expansion of the commercial network of official distributors and collaboration with Vodafone


Zucchetti acquires Smart Touch to improve its offer in HORECA market.
SmartTouch Menu was selected as a finalist in the startup category of Hostelco Awards 2016 of Barcelona
Seeds&Chips Elior ShakUpFactory
SmartTouch menu receives the Special Prize "Restauration" of Elior Group. Seeds&Chips - 2016 Global FoodTech Pitch Contest by Shake Up Factory (Paris)


SmartTouch menu receives the Award Innovation of the Year of Barawards2015 - Bargiornale.it (technology)
Smart Touch takes part in Host Milan 2015, the international trade fair in the world of hospitality and reference Ho.Re.Ca. In the cafe of the future, Futurbar, you can order with your smartphone, thanks to SmartTouch Menu
SmartTouch was selected by "Start up per Expo" Expo 2015 of Regione Lombardia and Camera di Commercio di Milano


A business angel becomes a team member trademarks are registered Smart Touch develops new feauters of SmartTouch Menu and new pilots start SmartTouch Menu project is funded by Regione Lombardia, bando "Start Up e Re-Start": the project is launched with the support of Regione Lombardia


The project launches challenge to the market and it becomes innovative startups with the aim of developing new ideas around the concept of the Internet of Things


SmartTouch is a finalists of "INNOVAMI - Startup edizione 2012" of Imola (Italy)
SmartTouch is among the winners of "Dall’idea all’impresa - 2012" by Assolombarda (Milan-Italy)
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